NovoPayment
NovoPayment’s API-based Banking-as-a-Service (BaaS) platform delivers next-level digital banking, payment, and card solutions to businesses and financial institutions across the Americas.
Collateral
Content that is used as gated content to generate leads.
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Demystifying Banking-as-a-Service:
A white paper that aims to define NovoPayment’s category within fintech, as well as shed light on the use cases for various sectors.
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Gated content focused on educating potential and current clients on one of NovoPayment’s core capabilities, tokenization.
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Gated content focused on educating potential and current clients on one of the trending topics in payments, real-time payments.
Thought Leadership
Written on behalf of the company or specific executives - most often NovoPayment’s CEO - these thought leadership articles offer insights on trending topics from NovoPayment’s specific point of view.
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RTP: The Catalyst for Financial Inclusion
A blog piece to accompany the one pager on real-time payments, taking a cohesive view of two industry trends.
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How the API Model is Powering the Buy Now, Pay Later Boom:
The Fintech Times asked us to write on the specific topic of the overlap between APIs and the success of Buy Now Pay Later payment options.
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Three Questions with Anabel Perez, CEO, NovoPayment:
Ghost wrote answers detailing CEO’s perspective on industry trends and lessons from her own experience.
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LendIt LatAm 2021: Virtual Event Review and Industry’s Response:
Responded to call for submission on Chief Growth Officer’s experience and insights from attending a large industry conference.
Email Marketing
Emails sent to leads, clients, community, and company to share information about products, announcements, and updates.
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Email to promote and support our landing page and one-pager on the topic of real-time payments.
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Email to the NovoPayment community with a summary of past year highlights. Good example of client/community touchpoint.
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Cold email to prospects describing how clients work with NovoPayment and major benefits to be gained from partnership.
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Example of an internal monthly newsletter sent to all NovoPayment employees, sharing company announcements, employee news, welcoming new team members, and more.